Newquay's business community has joined a Cornwall-wide campaign encouraging shoppers to support their local high streets this Christmas.
Newquay Business Improvement District (BID) is working alongside other BIDs across Cornwall to encourage people to make just one additional purchase from a local business during the festive season.
The campaign, called One More Gift, aims to support independent retailers, cafés, restaurants and hospitality businesses at one of the most important trading periods of the year.
As towns across Cornwall prepare their Christmas events, promotions and celebrations, the BIDs are urging residents and visitors to consider making an extra purchase locally.
That could mean buying a Christmas present, purchasing a gift voucher, enjoying a coffee or meal out, or supporting a local maker.
Organisers say even a small additional purchase could make a difference to businesses facing ongoing pressures.
'One more purchase locally'
A spokesperson for Cornwall's BIDs said: "Christmas is such an important time for our high streets and the independent businesses that make our towns special. Our shared message is simply One More Gift. We're asking people to think about making just one more purchase locally this Christmas."
The spokesperson stressed that the campaign was not asking people to do all their Christmas shopping locally.
"It doesn't have to be a big commitment, and we're not asking people to do all their Christmas shopping locally. But if everyone made one extra purchase from a local business, the collective impact could be significant."
The group says increased spending in local businesses helps support employment, keeps money circulating within communities and contributes to the future of town centres.
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