Some businesses in Newquay have reported losing “thousands of pounds” in revenue compared with usual August trading levels during this year’s Boardmasters festival, according to the town’s Business Improvement District (BID).
Feedback gathered by Newquay BID from its members showed what it described as a “mix of positive and negative views” about the impact of the festival.
The group, which represents town centre businesses, said several reported lower footfall and reduced revenue during the festival week, while supermarkets and larger outlets saw increased trade. Restaurants, independent shops, and some night-time venues were among those reporting a downturn.
The survey also highlighted operational improvements delivered by festival organisers Vision Nine, including traffic management and road access, which it said were handled effectively. The introduction of a one-way system and proactive coordination meant road disruption was minimal, with almost no negative community feedback.
There was criticism of what Newquay BID called “outdated perceptions” in some media reports advising people to avoid Newquay during Boardmasters week. It said this discouraged visitors and harmed the town’s wider tourism economy, despite quieter shops, restaurants and beaches offering “a better experience for visitors.”
Newquay BID said it was working with festival organisers to improve messaging and to encourage people to visit the town during Boardmasters week.
There was also praise for festival attendees, who were described as “well-behaved and respectful,” with most spending limited time in the town centre. By late afternoon each day, Newquay was said to be noticeably quieter, which Newquay BID suggested offered an opportunity for locals and visitors to enjoy the town.
The trial of a new “Boardies Offers” scheme, giving festival wristband holders discounts at 30 local businesses, saw limited uptake, BID reported. However, it said Vision Nine offered reduced pitch rates for local businesses at Fistral and Watergate Bay, where surf and skate events attracted large crowds.
Mark Warren, Manager of Newquay BID, said:
“We know that Vision Nine and Boardmasters are here to stay, so our focus is on collaboration and communication. Together, we need to strengthen the message that Newquay town centre is open as usual - not just open, but offering visitors a fantastic experience with more space, more availability, and the same great businesses that make Newquay special.”
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